Our core values are the guiding principles that inform and inspire how we work with our families, one another, and our supporters.

 
Compassion

Compassion

The families we serve come first. We listen to their needs and are ready to help when it counts the most. Their survival is our main priority, and we push ourselves every day to help them through one of life’s most challenging journeys.

Innovation

Innovation

We dream BIG. We dare to be different because our families with cancer need us to be. We constantly pursue new and innovative solutions that help us better achieve our mission and vision.

Integrity

Integrity

 We believe in doing the right thing. We recognize the responsibility of our mission and hold ourselves to the highest standards. We are focused on alleviating the financial burden of cancer.

Transparency

Transparency

 We are an open book. We are committed to making sure you always know our goals and how your investment is making a difference. Please visit our Impact and Financials page to learn more.

Empowerment

Empowerment

We are not just a quick fix for families in crisis. We provide the right support at critical times to make sure our families are prepared for the long road ahead. We empower the national community to develop and implement solutions that will create lasting, systematic change. Learn more.