Celebrating 25 years of supporting cancer patients
As we reflect on our evolution from a regional family foundation to a national nonprofit organization, our spotlight remains on the cancer community we serve.
Our mission was born out of the needs created by health disparities, and we remain committed to improving solutions for all families who need us.
As long as families are forced to choose between their health and their homes due to a cancer diagnosis, we will keep fighting. We hope you’ll join us as we take on the next 25!
The evolution of Family Reach
Our logo got a new look in honor of our anniversary. The goal was a brand refresh that honored our past, recognized our evolution, and communicated our vision for the future.
We chose the new typeface with our mission and core values in mind, reflecting the compassionate, scrappy, courageous, innovative, and collaborative nature of Family Reach.
The clean yet approachable font is a nod to how much more robust our solutions are today compared to when the previous logo was designed, including our expansion to serve young adult and adult cancer patients in addition to pediatric patients.
We were also intentional about changing the two typefaces to one and introducing standard capitalization. This elevated our branding to match Family Reach’s successes and opportunities as a changemaker in the cancer space.
After
Ultimately, this logo refresh goes back to the families we serve. We want them to know we are here for them today and we’re still fighting for a better tomorrow.
Looking back on 25 years
Grab some tissues! Here’s a heartwarming look at the past, including some of the incredible families we’ve served and the generous supporters who embraced our mission along the way.
25 standout moments
Collaborating with thought leaders and community voices
As a historically white-led organization, we recognize the critical need to bring in the views of communities who have not previously had a seat at our leadership table. The community voice – from the patient to experts in the space – comes first.
Community Council
Including the voices of patients and caregivers.
National Strategic Council
Community Partners
Join the Cancer Equity Initiative
If you’re interested in getting involved with the Cancer Equity Initiative as a partner or collaborator, please fill out this inquiry form and we will be in touch.
References
- Han X, Zhao J, Zheng Z, de Moor JS, Virgo KS, Yabroff KR. Medical Financial Hardship Intensity and Financial Sacrifice Associated with Cancer in the United States. Cancer Epidemiol Biomarkers Prev. 2020;29(2):308-317. doi:10.1158/1055-9965.EPI-19-0460
- Bona K, Blonquist TM, Neuberg DS, Silverman LB, Wolfe J. Impact of Socioeconomic Status on Timing of Relapse and Overall Survival for Children Treated on Dana-Farber Cancer Institute ALL Consortium Protocols (2000–2010). Pediatric Blood & Cancer. 2016;63(6):1012-1018. doi:https://doi.org/10.1002/pbc.25928
- Barnett, JC, & Berchick, ER. Current Population Reports, P60-260. Health Insurance Coverage in the United States: 2016.U.S. Government Printing Office, Washington, DC, 2017
- Lee M, Khan MM. Gender differences in cost-related medication non-adherence among cancer survivors. J Cancer Surviv. 2016;10(2):384-393. doi:10.1007/s11764-015-0484-5
