
Why Donate Before 2024 Ends? CEO Shares What Your Generosity Means to Families Facing Cancer
Family Reach CEO Carla Tardif reflects on 2023 and calls for community support before the year ends.
Our world is hurting right now. We’re all feeling the weight of this pandemic, striving to find a sense of normalcy amidst waves of uncertainty. Leaning on one another for support one moment but feeling alone the next. It’s heartbreaking – and it’s a reality the cancer community knows all too well.
A cancer diagnosis fully uproots a family’s life. They face crippling emotional, physical, and financial hardships as fear simultaneously creeps in. Isolation is a must to protect their immunocompromised loved one from germs. Unpaid bills pile up because work isn’t an option when you’re a full-time patient or caregiver. This lack of income then forces families to make dangerous decisions, such as paying for their mortgage or chemotherapy.
Now imagine being in those shoes, already facing a vicious downward spiral of unimaginable hardships, and then a pandemic hits.
These harsh realities are the stories we hear every day at Family Reach, and they’ve only intensified since the outbreak. More than raising critical funds to meet these deep needs, our team knew we needed to raise awareness for what the cancer community is experiencing right now.
And that’s how our We See You Campaign came to be! Inspired by our Manifesto, we created a butterfly graphic, symbolizing hope, to let cancer patients know they’re not alone. This graphic is part of a series that includes quotes from our families talking about the intensified hardships they’re facing during COVID-19.
View this post on InstagramA post shared by Family Reach (@familyreach) on
A simple post with a clear message to cancer patients: You are not alone and Family Reach is ready to help.
Launched in early April, this campaign has since received an overwhelming amount of support and sparked a social movement that is still going strong today.
Beloved celebrities and longtime friends of Family Reach, Youtube sensation Colleen Ballinger and actress Rachel Dratch, shared the We See You Campaign on their platforms and generously donated to show their support. Athletes such as Mike Lee and cancer advocates like Rachel didn’t waste any time jumping in too, letting their audiences know the cancer community needs help today.
Many of our partners, such as AbbVie, Biolumina, and Exelixis, shared this campaign with their employees in addition to posting on social media. This gave their teams an easy way to give back to patients who are gravely impacted by the pandemic.
The involvement from hundreds of our community members, influencers, partners, and new supporters created a groundswell that amplified this campaign in a big way. In just two weeks, our post across social channels reached 250,000+ people and had more than 11,000 engagements. Butterflies were everywhere!
The message of “we see you” is at the core of everything we do. From our first-ever Virtual Reach Athlete Marathon Relay to working with other nonprofits through our LiFT Network, our families know we stand with them.
Eventually our world will slowly open up again, and many of us will be able to find a renewed way of living. But cancer patients won’t have that luxury. The lasting impacts of a cancer diagnosis coupled with the effects of COVID-19 will affect their long-term financial futures. And that’s why we need you to act today.
Share our butterfly of hope on your Instagram story, Twitter, and Facebook (tag @familyreach so we can show you love!)
Read and share our blogs featuring stories about our cancer patients and families
Save the date! #GivingTuesdayNow is May 5 and your donations will now be matched by a generous sponsor
Yes, it’s this easy to make a difference! Let’s get to it.
Thank you to all of our supporters for your generous support. Family Reach is committed to reaching more families in need, and we couldn’t do it without you.
As Senior Marketing Manager at Family Reach, Autumn ensures brand consistency and oversees all digital marketing campaigns, social media strategy, and influencer relationships. She believes in authentic living, and a combination of hard work and magical thinking.
Family Reach CEO Carla Tardif reflects on 2023 and calls for community support before the year ends.
Family Reach CEO Carla Tardif reflects on 2023 and calls for community support before the year ends.
Your holiday giving provides financial relief to families like these who are facing cancer this winter.
Applications will only be reviewed and processed for open funds.
Application must be submitted by a member of the healthcare team where the patient is receiving treatment
Applications will only be reviewed and processed for open funds.
Applications will only be reviewed and processed for open funds.
Applications will only be reviewed and processed for open funds.
Applications will only be reviewed and processed for open funds.
Join our email list for updates about our events, fundraising campaigns, family stories, partnerships, and the impact of your generous support.