Jennifer Telfer

President and Founder, My Pillow Pets

In 2003, Jennifer Telfer and her husband, Chris, founded CJ Products, the maker of Pillow Pets. Pillow Pets were first sold by Telfer in a mall kiosk. Today, more than 400,000 Pillow Pets are sold each week through the Pillow Pets website and other retailers. Jennifer has sponsored many Family Reach events across the country and donated more than 6,000 Pillow Pets to Family Reach. These have benefitted thousands of children battling cancer and have been sold at Family Reach events, with 100% of the proceeds going to the mission.


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