Family Reach announced that Eucharia Borden, MSW, LCSW, OSW-C, FAOSW was hired as the Vice President of Programs and Health Equity. In this newly created role, Eucharia will oversee the organization’s program development and delivery. This includes the expansion of Family Reach’s Cancer Equity Initiative, focused on meeting the needs of the most under-resourced and financially vulnerable populations in the cancer community.

Eucharia has dedicated the last 16 years of her career to the oncology field, working in patient advocacy and direct social work practice within acute inpatient and outpatient hospital settings. She is a past President of the Association of Oncology Social Work and a recognized AOSW Fellow.

In her previous role as Vice President, Health Equity, at Cancer Support Community, Eucharia was responsible for ensuring that CSC headquarters’ research, program, policy, and operations integrated relevant components of health equity, inclusion, and social determinants of health across all activities.

Her steadfast commitment to ensuring all patients — regardless of race or socioeconomic status — have access to life-saving care has positioned her as a sought-after thought leader within the healthcare community. She has earned national media attention for her work and expertise in this space, including a Survivorship Today interview with award-winning actor and advocate Sterling K. Brown and a leading spot in the “In Her Shoes” campaign hosted by Bristol Myers Squibb.

“We are thrilled to welcome Eucharia to the team,” says Family Reach COO, Rosie Cunningham. “Her extensive experience removing socioeconomic barriers to care in both clinical and community settings is invaluable as we embark on the next strategic chapter at Family Reach, and her leadership will be critical in effectively scaling our programs and impact in the years ahead.”

As Vice President, Programs and Health Equity, at Family Reach, Eucharia is responsible for strategic growth, innovation, and program implementation. Working alongside our internal team and external partners, Eucharia will ensure Family Reach deepens and broadens its impact on families facing cancer nationwide.