Riding the Waves of 2020: A Year of Pain, Change, and Progress

Humans are naturally programmed to avoid change. Yet in 2020, we had no choice but to face the unknown head-on. Each month presented a new hurdle and revealed aspects of our country that we simply couldn’t turn a blind eye to. We could no longer comfortably exist in our collective “normal.”

The pandemic may have streaked our faces with tears, but it continues to ask us to turn inward and reflect on what’s truly important. For Family Reach, this meant rising above the uncertainty to ensure our cancer patients would continue to receive critical financial support as they faced additional hardships.

Our team leaned into creativity and collaboration more than ever. We hosted numerous first-time virtual events, united Reach Athletes across the country, and aligned with partners who also saw the positive side of change. Our LiFT Network Members leaned on each other in new and expected, yet productive and lasting, ways.

As always, we put our families first, amplifying their voices to raise awareness and elevating our programs to meet their diverse needs. More than that, we used our expertise in navigating a health crisis followed by a financial crisis to offer guidance and valuable resources to people facing the financial barriers of COVID-19.

Through all of this, our supporters showed up time and time again. All of your generous donations, empathy, and desire to make an impact fueled our fire. The cancer community needed us, and we were there for them because of you.

We’re ending this year filled with gratitude and proud to share our 2020 highlights below.

2020 Spotlights

Scroll to view the moments and milestones that defined this year.

John & Emily Omaze campaign promo photo
John Krasinski & Emily Blunt Omaze Campaign
Thanks to the incredible team at Omaze, our friends John & Emily raised nearly $500,000 with their double date sweepstakes.
Family Reach staff member holding her baby and #IStayHomeFor paper sign
When the pandemic hit, our staff joined the movement to stay home - keeping our community, loved ones, and country safe.
Twitter Export
We See You Campaign Launch
Supporters across the nation showed up for the cancer community online, bringing them hope during a time when uncertainty crept into all of our lives.
LiFT Network logo
Cancer Nonprofits Unite
Our LiFT Network Members came together to share ideas and further support cancer patients as COVID-19 presented even more financial barriers.
Feature in Cancer Health
Our expertise in navigating a health crisis followed by a financial crisis was sought out time and time again this year, including this article featuring CEO Carla Tardif.
Reese Witherspoon wearing Family Reach apron
Celebrity Cooking Live Cook-a-Thon
Chef Ming Tsai's celebrity friends joined him for an iconic Instagram livestream, including José Andrés, Reese Witherspoon, and Carla Hall. Together we raised $460,000!
Reach Athlete posing in front of Hawaiian views
Reach Athletes Coast to Coast Challenge
Participants from 31 states collectively logged 10,000 miles along a virtual route - proving yet again that Reach Athletes always go the extra mile for cancer patients.
'We See You
Addressing Health Disparities in Cancer Care
Social determinants of health like race, housing, and transportation provide barriers to equitable care. We continue to work toward all cancer journeys starting at the same point.
Reach Athletes before running
Boston Marathon Goes Virtual
Our inspiring Reach Athletes completed a virtual marathon together in April in addition to running 26.2 miles again in September. They raised $56,000 for cancer patients!
Photo Oct 20, 12 37 35 PM
Imagine Cancer Equity Series
We hosted the first of three sessions where experts discussed health disparities in regards to improving patient care and support programs. More in 2021!
COVID Guidebook featured
Launched Free COVID-19 Guidebook
Financial barriers threaten chances of survival, no matter the disease. We applied our expertise to a free financial guidebook for anyone financially impacted by COVID-19.
Zoom sceenshot from Cooking Live Executive Challenge with Chef Ming Tsai
Cooking Live Executive Challenge
Executives across the country tested their cooking skills alongside Chef Ming Tsai, uniting their networks to raise $373,000 through this virtual event!
Pediatric cancer patient ringing holiday bell
Record-Breaking #GivingTuesday
As part of our annual Hope for the Holidays program, our generous supporters raised $184,714 in just 24 hours!
February 2020
March 2020
April 2020
April 2020
May 2020
May 2020
June 2020
August 2020
September 2020
October 2020
November 2020
November 2020
December 2019

A lasting impact

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individuals supported through our Financial Treatment Program in 2020

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2020 donors

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financial guidebooks provided to families in 2020


individuals paired with financial planners through Financial Planning for Cancer since program launch

Our COVID-19 Pivot


total hours our team spent on Zoom to stay connected


total Zoom meetings our team had to drive our mission forward

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of applicants impacted by COVID-19 received support through our Financial Treatment Program in 2020

Words from families

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Autumn K. Dube
Marketing Manager • Family Reach Staff

As Marketing Manager at Family Reach, Autumn ensures brand consistency and oversees all digital marketing campaigns, social media strategy, and influencer relationships. She believes in authentic living, and a combination of hard work and magical thinking.

Read more from Autumn

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