Riding the Waves of 2020: A Year of Pain, Change, and Progress
Humans are naturally programmed to avoid change. Yet in 2020, we had no choice but to face the unknown head-on. Each month presented a new hurdle and revealed aspects of our country that we simply couldn’t turn a blind eye to. We could no longer comfortably exist in our collective “normal.”
The pandemic may have streaked our faces with tears, but it continues to ask us to turn inward and reflect on what’s truly important. For Family Reach, this meant rising above the uncertainty to ensure our cancer patients would continue to receive critical financial support as they faced additional hardships.
Our team leaned into creativity and collaboration more than ever. We hosted numerous first-time virtual events, united Reach Athletes across the country, and aligned with partners who also saw the positive side of change. Our LiFT Network Members leaned on each other in new and expected, yet productive and lasting, ways.
As always, we put our families first, amplifying their voices to raise awareness and elevating our programs to meet their diverse needs. More than that, we used our expertise in navigating a health crisis followed by a financial crisis to offer guidance and valuable resources to people facing the financial barriers of COVID-19.
Through all of this, our supporters showed up time and time again. All of your generous donations, empathy, and desire to make an impact fueled our fire. The cancer community needed us, and we were there for them because of you.
We’re ending this year filled with gratitude and proud to share our 2020 highlights below.
Scroll to view the moments and milestones that defined this year.
John Krasinski & Emily Blunt Omaze Campaign
We See You Campaign Launch
Cancer Nonprofits Unite
Feature in Cancer Health
Celebrity Cooking Live Cook-a-Thon
Reach Athletes Coast to Coast Challenge
Addressing Health Disparities in Cancer Care
Boston Marathon Goes Virtual
Imagine Cancer Equity Series
Launched Free COVID-19 Guidebook
Cooking Live Executive Challenge
A lasting impact
individuals supported through our Financial Treatment Program in 2020
financial guidebooks provided to families in 2020
individuals paired with financial planners through Financial Planning for Cancer since program launch
Our COVID-19 Pivot
total hours our team spent on Zoom to stay connected
total Zoom meetings our team had to drive our mission forward
of applicants impacted by COVID-19 received support through our Financial Treatment Program in 2020
Words from families
As Marketing Manager at Family Reach, Autumn ensures brand consistency and oversees all digital marketing campaigns, social media strategy, and influencer relationships. She believes in authentic living, and a combination of hard work and magical thinking.
Two-time cancer survivor, Renée, shares how humor played a healing role when she was diagnosed with leukemia and later breast cancer.
Family Reach CEO Carla Tardif reflects on 2020, a year when the COVID-19 pandemic exposed our mission in heartbreaking yet tangible ways.
Our generous community showed up to support families facing the financial barriers of cancer and additional hardships of COVID-19.