Photo of Lucas, 3, brain cancer

Family Reach’s Inaugural Giving Day Raises $107,000 During 25th Anniversary Celebrations

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This summer has felt like a breath of fresh air for so many people. There’s the return of a sense of normalcy, social gatherings fill the weekends, and masks aren’t this season’s must-have accessory.

After a year of isolation and uncertainty, these refreshing moments should not be taken for granted. And that is exactly why we relaunched our We See You campaign during these past few months — to ensure the cancer community wasn’t forgotten as our country opened up again.

Many families continue to face extreme hardships due to the combined financial losses caused by COVID-19 and a cancer diagnosis. These financial barriers affect a patient’s chance of survival, so it’s critical for us to remember that not everyone has the luxury of enjoying a post-pandemic world. More importantly, it’s crucial that we continue to take action to help these families in deep need.


Putting patients first for 25 years

Family Reach has been taking action against financial barriers and innovating on solutions for more than two decades. To honor 25 years as an organization, we launched a refreshed logo to reflect our evolution and carried the celebrations into our inaugural Giving Day.

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Family Reach Celebrates 25 Years of Supporting Cancer Patients

With our families at the heart of everything we do, we knew we needed to turn the celebratory spotlight on supporting the cancer community through the new wave of financial crisis.

Our nationwide community didn’t disappoint! Our supporters have always been there for our families, and even amidst this busy summer season, they showed up in a big way for Giving Day on July 14, 2021.

Giving Day success

To close out our We See You campaign and honor our 25th Anniversary month, we launched our first-ever Giving Day with the goal of raising $50,000 for families facing cancer.

In less than 24 hours, we surpassed the goal and raised an incredible $107,000! This is all thanks to supporters old and new who helped spread the word to their networks and generously donated themselves. Of course, our longtime partner and matching sponsor AmerisourceBergen Foundation also ensured the impact went twice as far.

The overwhelming success of this day was the perfect reminder of the power of coming together. Collaboration is one of our core values at Family Reach, and it has led us to new milestones throughout the years. We’re endlessly grateful for the kindness of our supporters, which we know will continue to propel our mission to provide critical financial support to even more patients forward.

Thank you to everyone who got involved with Giving Day! There’s still time to donate – click here.

Autumn K. Dube
Senior Marketing Manager • Family Reach Staff

As Senior Marketing Manager at Family Reach, Autumn ensures brand consistency and oversees all digital marketing campaigns, social media strategy, and influencer relationships. She believes in authentic living, and a combination of hard work and magical thinking.

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